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Last updated: 19 October 2026

Eleno Pilates is operated by Fitness Power Trading LLC, Al Karama, Dubai, United Arab Emirates. In this policy, “Eleno Pilates”, “we”, “us” and “our” refer to that business. We are responsible for the personal information we collect and use to operate our store.

This Privacy Policy explains how we handle personal information when you visit elenopilates.com, purchase Pilates equipment, request a quotation, arrange delivery or installation, contact our team, or use our related services. Our online store is hosted by Shopify.

1. Information we collect

The information collected depends on how you interact with us. It may include:

  • Contact and account details: your name, email, phone number, billing and delivery addresses, and account preferences.
  • Order and payment information: products purchased, order history, invoices, transaction references, payment status, and information needed by the payment provider to process your chosen payment method.
  • Delivery and installation details: your delivery contact, location, access instructions, appointment availability, and information you choose to share about your home or studio setup.
  • Enquiries and after-sales records: messages, quotation requests, business contact details for studio orders, product serial numbers, and photos or other information you provide for installation, warranty, servicing, returns or replacement-part enquiries.
  • Shopping activity and preferences: products viewed, items saved to a cart or wishlist, preferences, and marketing subscription choices.
  • Technical and usage information: IP address, browser and device information, approximate location inferred from your IP address, referring pages, and activity on our website, including information collected through cookies and similar technologies.

We receive information directly from you, automatically through the store, and from service providers such as Shopify, payment providers and delivery partners where needed to provide our services. Please provide another person's details only when you are authorised to do so. Avoid sending full payment-card details, passwords or unnecessary sensitive information through email, contact forms or messaging services.

2. How we use your information

  • Answer product questions, prepare quotations, and help you choose reformers, tower systems, Cadillac equipment and accessories.
  • Process orders and payments, issue invoices, manage accounts, and send order and service updates.
  • Coordinate delivery, installation, servicing, warranty enquiries, returns and exchanges.
  • Maintain and improve our website, understand shopping activity, remember preferences, and provide relevant product recommendations.
  • Send promotional communications where you have subscribed or otherwise provided the consent required by applicable law, and support advertising subject to applicable privacy choices.
  • Detect fraud and misuse, protect our store and customers, maintain business records, resolve disputes, and meet legal obligations.

Where applicable law requires a lawful basis, we process information with your consent or under a permitted legal exception, including where necessary to enter into or perform a contract with you, comply with a legal obligation, or establish, exercise or defend legal claims. Visiting the website or placing an order does not by itself constitute consent to optional marketing.

3. Payments

Your selected payment provider processes the payment information needed to complete your transaction. We receive the transaction details and payment confirmations needed to manage your order. Payment providers may also process information for identity checks, fraud prevention or their own legal obligations under their privacy notices. If an instalment or other third-party payment option is offered and you choose it, that provider's terms and privacy notice also apply.

4. When we share information

We share information where necessary for the purposes described in this policy, subject to applicable law:

  • Shopify and technology providers supporting hosting, checkout, store operations, communications, analytics, security and customer support.
  • Payment providers to process transactions, refunds and payment-related checks.
  • Delivery, installation and service partners who need relevant contact, address, order or product details to fulfil your request.
  • Advertising and marketing partners to deliver and measure campaigns or personalised advertising, subject to applicable consent and opt-out requirements.
  • Professional advisers and competent authorities where necessary for advice, legal obligations, valid official requests, dispute resolution or protection against fraud.
  • Parties to a business transfer if a merger, sale or restructuring affects our business, with appropriate protections required by law.

Information may also be shared when you request or authorise it. Third parties acting independently, including payment and social-media providers, explain their own practices in their privacy notices.

5. Shopify's role

Shopify hosts our store and processes information about visits, shopping activity and purchases to operate and improve its services. We also use enhanced Shopify features that can use information about your interactions with this store, other merchants and Shopify to support personalisation, advertising and business improvements. For that processing, Shopify has its own responsibilities, including handling relevant privacy requests. Information may be processed by Shopify and its providers in other countries.

Read the Shopify Consumer Privacy Policy for details. You can also visit the Shopify Privacy Portal to learn about choices and rights relating to Shopify's processing.

6. Cookies and similar technologies

We and our service providers, including Shopify, use cookies and similar technologies to support the cart, checkout, account access, preferences and security. Depending on the features in use and your privacy choices, these technologies may also help us understand website performance, personalise content, and deliver or measure advertising.

Where a cookie banner or privacy-preference control is displayed, use it to manage the choices offered. You can also manage cookies in your browser; blocking essential cookies may affect checkout and other store functions. Optional tracking is subject to the consent requirements that apply to you. For information about Shopify's cookies, see Shopify's Cookie Policy. Contact us if you need help finding an available privacy control.

7. Marketing choices

You can unsubscribe from promotional emails using the unsubscribe link or ask us to stop promotional messages through the contact details below. Withdrawing a marketing choice does not stop essential messages about an order, delivery, installation, account or service request.

Depending on your location, certain disclosures for personalised advertising may be legally described as a “sale”, “sharing” or “targeted advertising”. Where applicable, you may ask to opt out using any privacy controls provided on the store or by contacting us. You can manage Shopify-specific choices through its Privacy Portal.

8. International processing

Shopify and other providers may store or process information outside the UAE or your country of residence. Such countries may have different privacy laws. Transfers are subject to applicable data-protection requirements, including safeguards, contractual protections, consent or another permitted transfer basis where required. You can contact us for information about safeguards relevant to your data.

9. Security and retention

We use reasonable technical and organisational measures designed to protect personal information against unauthorised access, loss, alteration or disclosure. No website, transmission method or storage system can guarantee absolute security.

We retain information according to its purpose: for example, to fulfil orders, maintain necessary account and support records, handle warranty matters, meet accounting or other legal requirements, and resolve disputes. Retention depends on the type of record and applicable obligations. When information is no longer needed, we delete or anonymise it, subject to lawful retention and backup requirements.

10. Your privacy rights

Subject to the UAE Personal Data Protection Law and other laws that apply to you, you may have rights to obtain information about processing, access or receive a copy of your data, correct inaccuracies, request erasure, restrict or stop certain processing, transfer data where applicable, or withdraw consent. Where applicable, you may also object to direct marketing or request review of decisions based solely on automated processing that significantly affect you.

These rights depend on the circumstances and may have legal exceptions. Withdrawing consent does not affect processing already lawfully carried out. To make a request, email us with the subject “Privacy Request”. We may ask for proportionate information to verify your identity or an authorised representative's authority, and will respond within the period required by applicable law. We will not penalise you for exercising a privacy right.

If you have a concern, contact us so we can investigate. You may also complain to the competent data-protection authority where applicable.

11. Children and third-party services

Our store is intended for adult customers and business purchasers. We do not knowingly collect personal information from children. If you believe a child has provided information to us, please contact us so we can review and address it.

Links, social-media services and external payment or messaging services have their own privacy practices. Review their notices before providing information. Where our contact form uses Google reCAPTCHA, Google's Privacy Policy and Terms of Service apply.

12. Updates to this policy

We may revise this policy to reflect changes in our services, data practices or legal requirements. The current version will appear on this page with an updated date. We will provide additional notice or obtain consent where required.

13. Contact us

For privacy questions, requests or complaints, contact:

Eleno Pilates — Fitness Power Trading LLC
Al Karama, Dubai, United Arab Emirates
Email: hello@elenopilates.com
Phone: +971 50 852 7687
Website: elenopilates.com
You may also use our contact page.